UV: Unique Visitors
Unique individual visitors visiting a website
PV: Page View
Page view is the number of web pages viewed during a specific time period.
Impressions:
The total times an impression pixel saw page loads
Gross Clicks:
The total number of clicks
Unique Clicks:
The number of unique clicks, a unique click is the metric that a user clicked a link only once. Duplicate clicks by a user are registered as Gross Clicks Clicks - The baseline click metric used in your reports. Can be either gross or unique, depending on what is set in the tracking settings.
Conversions:
The total number of approved conversions
Cost:
The total payout to affiliates for the data set
Revenue:
The total revenue for your network for the data set
Sales:
The total amount of sales passed on conversion
CTR (Click-through-rate):
A percentage value that divides impressions by clicks to show what percentage of people saw the ad/link and clicked through. CTR is only accurate if impressions are tracked, and may show values over 100% when impressions aren't tracked.
CPC (Cost-per-click)
This metric divides the total cost/payout to affiliates by clicks. This is to show the average payout for each click.
CPS (Cost per sale)
The advertiser pays only if a purchase is made.
RPC (Revenue-per-click)
This metric divides the total revenue by clicks to show what revenue your network is earning from each click.
CR (Conversion rate)
The most common metric, divides clicks with conversions. Shows how many that clicked a link ended up converting for the offer.
CPA (Cost-per-action)
This metric divides the total cost/payout to affiliates by the total number of approved conversions.
RPA (Revenue-per-action)
This metric divides the total revenue generated by the total number of approved conversions.
CPM (Cost-per-thousand-impressions)
The total cost/payout to affiliates divided by each 1,000 impressions they served.
RPM (Revenue-per-thousand-impressions)
The total revenue for your network divided by each 1,000 impressions served.
Insertion Orders:
An insertion order is a written authorization to advertise a product or service, similar to a purchase order. This agreement is typically made by an advertiser (or their agency of record) and a network (or direct publisher). It includes details about how advertisements should be run, how they should not be run, and how much the advertiser will pay the network for the advertisements.
Creative file:
Creative files are an integral part of any offer, as affiliates often use creatives in their campaigns to promote the offer.
Image banners are the most common creative files on the internet, and are also known as display banners. These image files must be in one of the following formats: *.gif *.jpg, *.jpeg, or *.png. Creative code can be generated for these images. The height and width are determined dynamically upon upload.
Rich media Flash files only. These flash files must be in a *.swf format. Creative code will be generated for these flash banners with HTML embeddable code. Tracking links will be passed to the flash banner with flashvars using clickTAG and clickTag.
HTML Ads
With HTML ads, you can add in custom creative code and upload any supporting images to be added in the HTML code. Since we don't generate the HTML automatically like with image and Flash banners, you have to specify where to add the affiliate's tracking link by adding a {tracking_link} macro to the creative code. This will be generated dynamically for each affiliate that grabs the tracking link. For HTML ads, you will need to specify the height and width. This is the best option if you are hosting your banner creatives outside DCMnetwork.
Email Creatives:
Similar to HTML ads, email creatives are used to display custom HTML code with the goal to be displayed in an email newsletter. The main difference between email and standard HTML creatives is the email creative requires an unsubscribe link at the bottom, and there are no dimensions set.
Text Links:
This is a standard HTML anchor tag that contains simple call-to-action text. You insert the {tracking_link}macro in the anchor tag to generate tracking links for affiliates.
XML Feeds:
This creative is a quick way to take a syndicated list of products listed in an XML formatted file and swap out their product page URLs with affiliate tracking links for the affiliate.
Offer Thumbnails
A simple image that is displayed in the list of offers and inside the offer page. This is not an asset affiliates will use for promotion for the offer, it is only to be displayed in your network.
A file that is accessible in your network but is not used by affiliates for promotion. Often used to host files that are used inside the network. Examples include design assets and downloadable files for affiliates.
How to Uploading Creatives:
Adding a creative to your network is a very quick process. Go to Offers > Creative Files and click Add Creatives at the top of the list of creatives.
Reports
Daily Report:
Shows stats for the last 7 days, and breaks down network stats for each day.
Hourly Report:
Shows today stats for the network, broken into hourly intervals
Offers Report:
Shows stats by offer for today
Ad Campaigns Report:
If you run ad campaigns for your creatives, this report will show todays stats for each campaign
Mobile Stats Report
The mobile stats report is a focused version of the stats report that details mobile device and carrier information. Enterprise accounts can access this report by clicking on the Mobile Stats Report option in the Reports menu.
Add Users
To add a new user to the advertiser account, go to account and then Manage users section click Add. One the next page provide a unique email address and a strong password, along with their name and title. The email cannot already exist in your network as an existing affiliate, advertiser, or employee account.
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