Impression Pixel :
Impressions are used to track the first interaction with a potentially converting user. They are used to measure the performance of engagement with the banner. Impression pixels are available for all affiliates approved to run an offer, and are included with all display ads such as image banner, Flash banner, HTML ad, and email creative ad tags generated in the offer page.
Generating an Impression Pixel
To generate an impression pixel, go an offer page from Offers > Browse/ Search Offers. Next, go to the Your Tracking section and generate the impression pixel.
An affiliate can apply this pixel to the page the tracking link is displayed on by pasting it in the HTML of the page itself. Once the page has been updated to show the pixel, then impression tracking will start working for the affiliate