Purpose: Sometimes there is some confusion about last click attribution i.e. who to allocate the sale to from the advertiser's end.
The data in this report will be tracked on the basis of the utms used in the tracking link on DCMnetwork.
This report updates who was allocated the sale, and so we update our conversion report according to your data.
UTM Structure Example
Note utm_content is used by DCMnetwork for its own system reports.
Setting Up The Report:
Add dimensions: ad_content + Date + Order ID
Metrics: Transactions, sale amount, sessions
filters: source = dcmn
Conversions For: [ BRAND NAME ]
Share report with:
Schedule 2 emails
1. Daily email.
2. A monthly email scheduled for the 3rd of every month. [The report should show all transactions that happened in the previous month]
3. Only if there are conversions
Variables passed in reports:
Please note that the report should show the following data:
|Order ID||Customer Order ID/Transaction ID||No||B2C3877983 / 1009|
|Revenue||Without shipping charges||Yes||
Also please check with your developer to find the variables that your Google analytics uses to pass revenue and Order ID.
Please ensure that there is only one daily report & one monthly report being sent to firstname.lastname@example.org.
To check scheduled reports:
Admin > View > All website data > Scheduled Emails