A metric which more accurately represents how many unique visitors you have by removing any additional clicks a user makes to visit the site. If a single user were to click multiple times over a 1.5 hour period they would still only register as one click. Duplicate clicks by a user are registered as Gross Clicks Clicks - The baseline click metric used in your reports. Can be either gross or unique, depending on what is set in the tracking settings.
Have more questions?
Comments
Please sign in to leave a comment.