Unique Clicks

A metric which more accurately represents how many unique visitors you have by removing any additional clicks a user makes to visit the site. If a single user were to click multiple times over a 1.5 hour period they would still only register as one click. Duplicate clicks by a user are registered as Gross Clicks Clicks - The baseline click metric used in your reports. Can be either gross or unique, depending on what is set in the tracking settings.