At DCMN we use Hasoffers. It automatically manages user session information, a process we call session tracking. We just need to prepare advertisers to pass information to HasOffers. To do that, we generate and distribute both tracking links and conversion links.
Conversion links are used by advertisers to send us information about a conversion. When we run an advertiser’s offer, they report conversions by using our conversion link for that offer. Then when a user converts on that offer, our conversion link:
- Identifies the user's session in HasOffers
- Optionally requests and stores additional information from the advertiser
Records a conversion for that user in the session
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