• Commission
• Conversion
• Cookie
• Cost
• Cost Per Amount Model ( CPA)
• Cost Per Sale Model ( CPS)
• Coupon
• CPA (Cost-per-action)
• CPC (Cost-per-click)
• CPM (Cost-per-thousand-impressions)
• CPS (Cost per sale)
• CR (Conversion rate)
• Creatives
• CTR (Click-through-rate)