A percentage value that divides impressions by clicks to show what percentage of people saw the ad/link and clicked through. CTR is only accurate if impressions are tracked, and may show values over 100% when impressions aren’t tracked.
A percentage value that divides impressions by clicks to show what percentage of people saw the ad/link and clicked through. CTR is only accurate if impressions are tracked, and may show values over 100% when impressions aren’t tracked.