Campaigns’ Best Practices

Below is a list of some best practices that help strength the campaign performance.

Please review if you are meeting the checklist below:

  1. Give out large number of codes, the greater the number the more it increases your reach. To start with give atleast 1000 codes.
  2. Allow customized codes i.e. code names exclusive to publishers.
  3. Offer a Code Discount greater then on-site discount.
  4. Offer site-wide discount on codes, i.e. Code should work on all products/services.
  5. Enable code for users across multiple countries, this helps to tap customers from multiple countries.
  6. Allow to use Code-specific creatives to your publishers, your approved creative with publisher’s code name is a game changer. Be rest assured, DCMnetwork can create them and will only share with publishers by your approval.
  7. Share your Best Sellers Always share data about your best selling products/services.
  8. Share your Target audience.
  9. Share your Marketing Calendar, plan your sales and promotions in advance, also share monthly updates.
  10. Share Daily orders, ensure to setup a mechanism to share the daily transactions, read below on how this impacts.
  11. Setup minimum possible transaction validation period, share validation max by the 15 of next month.
  12. Release monthly payment within 45 days max. The sooner you pay the likely is the publisher to trust you.

If you are interested to read more about the checklist above, below are the details on how each of the above impacts.

Number of Codes: Incase of Coupon campaigns instead of giving out a limited number of codes, if brand gives out a good number of codes, the greater the number the more it increases the reach of the brand. As a result more publishers from several verticals get to share codes with diverse audiences and average Orders generated are higher.

Code Creatives: Allow to use Code specific creatives to your publishers, as the code name is exclusive to each publisher, having a creative with exclusive code name of the publisher is something that is not only exciting for the publisher to run but also captivating enough for the customer that trusts the publisher. Creative itself still belong to the advertiser, but the code displayed on creative is exclusive to the publisher, this is a win-win situation. The idea is all publishers use a common creative but a unique code name.. Checkout an example here:

The good news is DCMnetwork will generate code-specific creatives for your campaign, and get your approval before sharing out with publishers.

Best Sellers: Always share your best selling products/services and your target audience. Publishers use this data to run targeted campaigns.

Marketing Calendar: Plan your sales and promotions, brands that have a planned marketing calendar with upcoming promotions shared with DCMnetwork at the start of the campaign helps us plan the campaign marketing in advance. If we are aware of the upcoming sales and promotions we are able to plan marketing them before they actually began, same goes for the publishers so ensure to share your calendar, having of and on promotions. You may share the details of a sale a week before it is about to began.

Daily Transactions: Brands that setup a mechanism to share the daily transactions generated from each code on a daily basis, are more likely to generate orders, this is because when publishers run campaigns they are anxious to see the results and for codes where they see orders are generated on a daily basis they run those campaigns more aggressively, they are ready to spend budgets on those campaigns because they see traffic coming. Alternate to daily reporting if the orders are reported weekly or later than a week publishers start loosing trust on the campaign, as a result the campaign gets neglected, so it is advised to ensure that you are sharing a daily report on transactions. There are several automated solutions to do this, for example: you may share an Report API, a google sheet integrated with your datasource using a google sheet add-ons, a tracking pixel etc.

Timely validation: Brands that setup a flow for validating orders on time are always popular amongst the publishers. Publishers stay committed to run campaigns for brands that approve their orders on time as they are sure that the orders they generated are approved and their earnings are secured, Based on earnings they are confident for planning future campaigns and putting budgets on campaigns for the brand.

In addition to this, having a smaller validation window has a great impact, for example if the brand takes 45 days to validate an order its more then 1½ month, this means publisher gets paid for an order 2 months after the order is generated. This is a very long window. Alternate to this Brands that have a smaller validation window, for example 15 – 20 days remain popular. It is advised that brands setup the ‘order validation window’ based upon the days in their ‘Order cancellation policy’, and approve or reject the order validation status based on Order status. As soon as the order is delivered and paid, order should be approved for the publisher. This not only increases transparency but also keeps the publisher hooked to the campaign.

Timely Payments: The sooner you pay the likely is the publisher to trust you, this is as straight. Quality publishers clearly stop running the campaigns that delay the payments. Alternatively payment on time creates a positive impact.