| Campaign Calendar | ||||
| Sr# | Campaign | Start Date | End Date | Sale Date |
| 1. | New Year Sale | 25th December | 10th January | ------ |
|
2. |
Valentines Day | 5th February | 19th February | 14th February |
| 3. | Mother’s Day | 15th March | 30th March | 21st March |
| 4. | Summer Break | 1st April | 30th April | |
| 5. | Labour Day | 25th April | 5th May | 1st May |
| 6. | Ramadan | 1st May | 5th May | |
| 7. | Father’s Day | 15th June | 30th June | 21st June |
| 8. | Eid-ul-Fitar | 1st June | 10th June | |
| 9. | Eid-ul-Adha | 1st August | 15th August | |
| 10. | Back to School | 1st August | 15th September | |
| 11. | 11.11 | 1st November | 15th November | |
| 12. | Black Friday | 28th November | 1st December | |
| 13. | Cyber Monday | 1st December | 3rd December | |
| 14. | National Day | 25th November | 5th December | |
| 15. | Winter Sale | 10th December | 20th December | |
| 16. | Christmas Sale | 5th December | 31st December | |
| 17. | Dubai Shopping Festival | 26th December | 2nd February | |
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