With HTML ads, you can add in custom creative code and upload any supporting images to be added in the HTML code. Since we don’t generate the HTML automatically like with image and Flash banners, you have to specify where to add the affiliate’s tracking link by adding a {tracking_link} macro to the creative code. This will be generated dynamically for each affiliate that grabs the tracking link. For HTML ads, you will need to specify the height and width. This is the best option if you are hosting your banner creatives outside DCMnetwork.